Applied managerial marketing

Question

Instructions

¨  Greeting

students during this course we will be focusing on Problem Based

Learning (PBL) for solving marketing dilemmas. In your discussion post

keep in mind that you are being proactive in your marketing plans for

developing solutions to the problem that the marketing company faces while

trying to market a new product (mobile phones) overseas;  discussing

the environmental conditions that are relevant to introducing the new product.

There are risk factors to producing this new initiative overseas. 

¨  400-600

word response

¨  Which

of the environmental factors do you feel is the most critical, and why?

¤ 

Your Response

¨  What

might someone with an opposing viewpoint think is the most important?

¤ 

Given this opposing argument, how would you argue your

opinion?

n  Your

Response

¨  What

solutions should be considered as you seek to develop a sense of ownership of

your plan?

¤ 

Your Response

¨  What

solutions would you recommend to the board, and why?

¤ 

Your Response

¨  Is a

compromise feasible?