Globalization and Glocalization of Sports

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M6D1: Sport and Glocalization

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Module 6

Tyson Gay  (C) of the United States and Usain Bolt (R) of Jamaica cross the finish line during the Men's 200m in Osaka, Japan.

This discussion covers module outcome 2. This module has introduced you to the concept of "glocalization," which describes the process by which a particular society adapts its own viewpoint toward a global commodity or practice (globally popular sports and all of the fanfare that surround them, of course, are great examples of such commodities and practices). As the module notes discuss, the idea of glocalization runs counter to the idea that globalization homogenizes culture, and irreparably demeans or diminishes local traditions and beliefs. The below discussion will ask you to expand upon the concept of glocalization and analyze what you think makes the process possible.

Please be sure to have the appropriate reading and video content completed before beginning the activity.

Before participating in this discussion, make sure you have completed all video and reading content for the module. Using as many of the module readings and other module learning materials as possible, please respond to the following questions in your posts:

• Referring to our reading and video content, give examples of at least two globally popular sports that have become globalized. Be sure to explain why you think that these are good examples.

• Second, why, in your opinion, is glocalization made possible in the first place? For example, if global capitalism is founded upon the idea that destroying a local culture is the best way to make money, how does glocalization gain any traction? What might be some of the local traditions that push back against globalizatio