The role of word-of-mouth influence and viral marketing.

Question

Instructions

Please answer five of

the following questions. Your answers should be detailed and backed by sources.

Discuss the role of word-of-mouth influence and viral

marketing. 

Describe the influence of social media on the consumer decision

process.

Discuss the variables in the

communication system and how they influence consumers’ processing of

promotional messages.

Compare the value of sales

objectives and communications objectives as goals for promotional programs.

Discuss the creative process for

advertising and inputs to this process.

Compare tactics for the creation

of print ads and TV commercials as well as online advertising.

Explain how to develop a media

plan. 

Describe how to develop and

implement media strategies.

Compare

the characteristics of various media.