The Three-Step Writing Process

Question

Instructions

Activity Details: 2500 Word Essay

• Step 1: Read the following scenario and questions and then use what you have learned about this lesson’s objective to summarize your responses. Use section headings to organize.

• You work for a global company. You are the Director of Marketing. You have a new product for which you need to develop the marketing campaign. Describe how you will use the three-step writing process when writing a routine message to the entire global team. 

o A quality answer will address the elements of the three-step writing process. The answer should illustrate how the three-step writing process is applied to a routine message.

• Your product needs to be showcased in front of key stakeholders, which include select customers across the world.  

o Explain how to identify the audience and what it will take to speak/present to their values/needs. What listening skills will you use to address the high- and low-context cultures in your audience?

• You are now going to plan the development of a presentation for the audience described above. 

o What style of presentation (persuasive, informative, instructional, etc.) will be best for the audience you identified? How will you apply the three-step writing process to the presentation? What five tips and guidelines do you feel will benefit your presentation?

• You will also create a proposal for the VP of Marketing on the marketing roll-out for the new product. 

o What specific sections do you need to include in the proposal?

o How will this communication tool differ in tone and content from the presentation planned for the audience above?