What do you consider to be the proper ethical limits on the collection and use of customer information by companies?

Question

Instructions

Read Chapter Three in the Ferrell text and Chapter Three in

the Smith text. Read What's Up With Big Data Ethics?  (linked) Review

the Online Privacy Policy for Chase. (linked)

What do you consider to be the proper ethical limits on

the collection and use of customer information by companies?

Include 3 scholarly/reputable references, 1 class textbook (provided)

and 2 outside sources (a website that you found especially helpful, an article,

a YouTube video that relates to a topic we are discussing).

Each outside citation should be hyperlinked and set to

open in a new window when clicked. Find scholarly references. Reputable

references would be professional magazines, verifiable articles, etc.

Texts: 

Farrell, O.C., & Hartline, M.D. (2014). Marketing

Strategy: Text and cases. [6th ed.]. Cengage Learning. http://www.seyedkalali.com/wp-content/uploads/2016/10/Marketing-Strategy-Ferrel-Hartline.pdf

Hartline.pdf2.Smith, S. & Albaum, G. (2012). Basic

marketing research: Handbook for research professionals. Provo, UT: Qualtrics

Labs. http://www.uww.edu/Documents/acadaff/AssessmentDay/BasicMarketingResearchVol1.pdf